The Phantoms, the American Hockey League’s top development team of the NHL’s Philadelphia Flyers, announced a 10-year agreement with Coca-Cola Bottling Company of the Lehigh Valley to make the company exclusive pouring rights partner of the Lehigh Valley Phantoms and its future arena in Allentown, Pa., PPL Center. When the puck drops for the inaugural season on October 1, 2014, the team will be known as the Lehigh Valley Phantoms. Coke will be the official soft drink of the Lehigh Valley Phantoms and the company will name a Coca-Cola Party Suite in PPL Center that will be available for rent during events. The announcements were made jointly by Joe Brake, President and General Manager at Coca-Cola Bottling Company of the Lehigh Valley, and Jim and Rob Brooks, co-owners of the Phantoms.
PPL Center will be at the heart of the Lehigh Valley and is a catalyst for the renovation and revitalization of downtown Allentown. Scheduled to open in the fall of 2014, PPL Center will host more than 140 events each year, including Phantoms games, live concerts, trade shows, youth sports, high school and collegiate events, conferences, graduations and family programs like Disney on Ice, Cirque du Soleil and the Harlem Globetrotters. PPL Center will seat more than 8,500 people for hockey and over 10,000 for concerts and other events.
“The Coca-Cola Bottling Company of the Lehigh Valley is very proud to partner with Jim and Rob Brooks as the official soft drink of the Lehigh Valley Phantoms,” Brake said. “We are excited to have a first-class professional ice hockey team located in the Lehigh Valley, and are happy to have the opportunity to be a part of the excitement and energy of center city Allentown.”
“Coca-Cola Bottling of the Lehigh Valley has strong partnerships with many of the region’s entertainment venues, and we look forward to a successful tie-in with the Coca-Cola brand and this family-run company for the next decade,” said Jim Brooks.