Friday, December 20, 2013

Lehigh Valley Coca-Cola partners with Peeps Brand for New Year’s Eve

Author: Chuck Evans, Director of Sales

Over the past couple years, CCBC of the Lehigh Valley has promoted and partnered with the Lehigh Valley community for Holiday Events for families.  This Holiday season would not be an exception as we partnered with this year's PEEPSFEST™ at ArtsQuest/SteelStacks and is shaping up to be the best one yet as PEEPS® Brand celebrates their 60th anniversary.

Families are offered two days packed with PEEPS®-related programming, Lehigh Valley Zoo animals including South African Penguins and Dutch Springs’ dog sled teams; culminating on Dec. 31st with the dropping of a 4.5-foot tall, 85-pound, lit PEEPS® Chick and fireworks to welcome in the New Year.

Among the many new attractions for 2013 will be a life size Coca Cola Gingerbread House made out of 12 packs with a PEEPified Roof, which will feature a contest of ‘guess how many 12pks it took to construct?’  In addition, the house will include a special visit of the Coca-Cola Polar Bear for all families to get their picture with and share a Coke and a Smile.

This is an exciting community event and a special time for “Quenching the Thirst of our Neighbors”.  We are fortunate to have talented people that work magic in sharing their creative juices and brainstorming massive and interactive displays, and showing their pride of our company to be a part of the community.